The Generación Cambio TikTok channel has become a showcase for female professionals in the construction sector. Through this channel, Fundación Laboral de la Construcción, via its “Cimientos para el Empleo” (Foundations for Employment) project, collects testimonials from current and former students of the organisation who are now working in companies and on construction sites throughout the country.

With this initiative, they seek to have a special impact on the younger segment, showing the diversity of profiles and careers, highlighting the role of women as protagonists in the new production scenarios. The presence of close and real references helps to dismantle stereotypes and promotes motivation and interest in accessing and growing in the sector.